EVALUATION
Overall I believe I have achieved the requirements of the brief, by creating a design that presents a positive vision of the post-Brexit UK world. Amongst all the backlash right now my design works to create a sense of unity and ‘britishness’ to the design. Creating a design with relevancy, and following the design trend of minimalism, creates a stylish elegant product. The colours are subtle and aesthetically. Through thorough research of the British colour chart, and understanding British typography I have successfully implied the British culture in my design, whilst providing a statement. Overall a very successful redesign with modern values of design implied. United Kingdom nationals can once again feel pride and self-confidence in their own nationality when travelling, just as the Swiss and Americans can do. National identity matters and there is no better way of demonstrating this today than by bringing back this much-loved national symbol when travelling overseas.
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