This project was started in my placement, but still on-going. Collaborating with one of the graphic designers at Oi. The company is Devil Wears based at the Gherkin in London. This process was different, similar to the process taken for the Arda brief. Although there was no template or specifics for this brief, the basis for this project started from an image. There was not a research stage, the following image was what was given by the company as a starting point. Using this image as a reference for the final outcome.
They also provided us with images of the style they wanted to replicate. This was stepping out of my comfort zone, however it was quite seemless going through the stages of design.
This is an example of the experimentation undertaken for this brief.
Above is mock up board of different ideas. Appealing to the requirements set at the beginning of the process. In my personal opinion there was not a design I liked from these initial concepts. They are just to get a gauge on what concept they wanted us to evolve and refine.
Still waiting for them to get back to us to continue this project.
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