PRESENTATION ANALYSIS

I found the whole process frustrating, as I felt I did not convey my ideas well. I only realized after that trying to explain a business proposal in 10 minutes just was not going to be possible. Think the nerves got to me a little and missed some vital information. I treated this presentation as how I have prepared myself for life after university. Not necessarily what I have done this year. This may have been an error on my part. But this is what is most important to me in terms of personal professional practice. How am I preparing myself for life after university. I tried to explain this by showing:

- How I am pre-planning the production of my business

- How I am planning to get further education in business to enhance my understanding and ultimately improve my business

- How my placement informed my decision of proceeding with my entrepreneurial motives.

These are the points I tried to focus on as it shows the ways in which I am trying to set up my own future. 

PPP PRESENTATION

PARSONS COMMUNICATION

PLANS AFTER UNIVERSITY

Looking into further education after university, I have been analyzing potential masters courses. These courses stem from both a desire to want to become more business minded and also the opportunity to travel. 

From the past few years I have analysed what kind of worker I am, where and how I work best and what position to I want be in moving forward. I now understand after much contemplation that I would like to just expand on my own ideas and passions. I want to learn how to build and make money from these passions and ideas in the best possible way. I enjoy the process of design but what I have come to appreciate more is the approach of design more than the actual designing. I believe the design thinking approach to working can evolve past just creating designs but any job. The design thinking process I believe can also be very beneficial to business. 

Anyway it is my desire to learn more about business, but I would like to learn in from a design perspective. It takes in design strategy concerns and blends this with business theory. I think this is a good course to study because not only does it benefit my interests and desires but also my style of study. It can become more relatable. 

I shall look to apply at the top places in the world for the courses that interest me in both a design and business sense. 

BRIDGEVA HOMES - OI DESIGNS

Another brochure I have done for Oi designs team. This project simply involved putting the finishing touches on the publication. Looking into the typeface, I wanted something that replicated the style of homes they advertise. Lucinda Grande replicated the style I was going for. 

I wanted the typeface to emote architectural motifs. Lucinda is a sharp but sleek typeface. It is sharp and rigid with elements of sophistication applied it it's arches and curves. This is why I chose the typeface.    

SPITTIN BEAR - PLACEMENT

This project was started in my placement, but still on-going. Collaborating with one of the graphic designers at Oi. The company is Devil Wears based at the Gherkin in London. This process was different, similar to the process taken for the Arda brief. Although there was no template or specifics for this brief, the basis for this project started from an image. There was not a research stage, the following image was what was given by the company as a starting point. Using this image as a reference for the final outcome. 

They also provided us with images of the style they wanted to replicate. This was stepping out of my comfort zone, however it was quite seemless going through the stages of design. 

This is an example of the experimentation undertaken for this brief. 

Above is mock up board of different ideas. Appealing to the requirements set at the beginning of the process. In my personal opinion there was not a design I liked from these initial concepts. They are just to get a gauge on what concept they wanted us to evolve and refine. 

Still waiting for them to get back to us to continue this project.

OI DESIGN - ADRA

The Adventist Development and Relief Agency International is a humanitarian agency operated by the Seventh day Adventish Chruch for the purpose of providing individual and community development and disaster relief. In 2004, ADRA reported assisting nearly 24 million people with more than £159 million in aid. Its staff numbered over 4,000 members. As of the end of 2007, it had operations in 125 countries. According to orbes, in 2005, ADRA ranked among America's 200 largest charities.

As you can see it's quite a large company so initially felt nervous stepping into it, then I actually came to designing for them I realized how simple it really was. They provide all the information they require, and even provide templated grids for certain projects. Overall the process became quite repetitive and not very creative in comparison to degree work.  

This is an example of the grid they apply you with before generating a booklet design. 

So my role here was to design their report publication. Along with a few publications including posters and booklets. I spent 2 days on this brief. With each project I was paid £100. As a process it was a lot simpler than university. Mainly because everything has already been thought out for you by both the team at Oi and a few from Adra. The use of templates made my job a lot easier. Perhaps not in the ways I would like. One of the main reasons I enjoy the process of a design is investing myself into a project, whether that is within research, experimentation etc. I am putting myself into the brief. This type of work is very monotonous, and I get no personal motivation or joy from briefs such as these.

When I spoke to some of the team at Oi asking whether they enjoy briefs like these, I received no positive feedback. Many stating that majority of Oi's clients revolve around this kind of work and just comes as part of the job. It may not be the most exciting work however if it's by a big company then these types of jobs are easy money, as the reward is far greater than the service/product provided. 

These were continuing on from my work with Adra for Oi. A range of posters was made with the same colour scheme and concepts applied to all, just experimenting with different formats. None of the content is generated by myself. 

OI DESIGNS - TESTIMONIAL

TESTIMONIALS

"As a small marketing team, we don't have a designated graphic designer in-house to create the assets we need, but of course our brand and public image is still really important to us. Oi Designs has almost become an extension of our team, helping us improve our communications at all levels by adding a touch of graphic flair. From icons and one-off graphics through to ebooks and full web pages, Oi-designs is swift and reliable with designs we can count on."

JAKE STORY

DIGITAL MARKETING MANAGER

''Oi Designs supplied us with an excellent first class service. Helping us design our logo and intial branding steps. Very Helpful and easy to communicate with, we would definitely recommend their services to others''

MAT LINSKEY

CEO

Just a quick one to say that the logo is looking great. It’s something that we can really drive well from and represent us amazingly well. Nice work and thank you.

MATT JUDKINS

CEO

OI DESIGNS - MORE ABOUT THEM

https://www.oi-designs.com/

Oi Designs has provided businesses and individuals with a wide range of visual media services. Through a blend of strategy & creativity they achieve dynamic outcomes. Oi designs actively listen to the needs of clients, and go out of their way to cater their designs to your demands. 

Good design is innovative. Innovative design can both be a break-through product or service, and a redesign of an existing product or service. A break-through product adds a before unseen value and function to the market and the user, while a redesign improves an existing product. Oi Designs create and redesign a wide range of custom graphics, whether its art work for your next business presentation to Custom Photoshop manipulations.mmitted to bringing their clients’ visions to life

WORK EXPERIENCE - OI DESIGNS

Over the past year I have been working in and out with OI designs. I am looking to do a one week placement with them in the easter break. However it is not that different from how I have been working with them for the past year. I am not employed at Oi. I happen to know the owner of the company and tend to do the off job for them if I need some extra money or simply doing a favour. 

My opportunity within my work placement shall be different to how I have previously worked with Oi designs. For some briefs I shall be collaborating with one of the graphic designers there. But the main focus shall be more towards understanding how the business operates. This is the focal point of the experience. Moving on from graduation, I shall be looking to study a business orientated masters. So grasping more of a business minded experience from this shall broaden my understanding before I move onto postgraduate level. I shall also be accompanying the client meetings to understand more about communication in business and more on the worker-client relationship. How they manage their time effectively. How briefs are tackled in a company, what roles are assigned to who, and how does the team combine to finish a brief. I will be spending a lot of time with the owner to understand more about the process behind an entrepreneur. This type of experience will benefit me moving forward as I look to become more entrepreneurial myself after my master's qualification.

APPLYING TO DOMUS ACADEMY

Email I sent:

RE: Domus

LP

Luca Picone <luca.picone@laureatedesign.it>

 

|

Mon 18/12/2017, 15:07

You

MBD_Overview_2017.pdf 163 KB

DA_applicationform_2018_19.pdf 62 KB

  

Dear Roshan,

Thanks for your message,

The course you are interested in is a one year Academic Master in Business Design,

In order to apply for it we need at least 15 years of previous education and holding a Bachelor Degree.

Please find in attachment an overview of the course and the application form with all the details about the application and admission process.

At the moment the Berlin course are on hold so I’m not able to give more info about them, the course in Milano are always available J

The deadline to apply for the intake of September 2018 will expire on July 2018,

Do not hesitate to write me back if you need more support

Kind regards

Luca

Luca Picone

Educational Advisor

Laureate International Universities | Art & Design Education

T: +390242414012 Skype: Luca@DomusAcademy

luca.picone@laureatedesign.it |  www.laureatedesign.com |  www.laureate.net 

Domus Academy | Via C. Darwin 20 | 20143 Milano | www.domusacademy.com

NABA, Nuova Accademia di Belle Arti Milano | Via C. Darwin 20 | 20143 Milano | www.naba.it 

From: Roshan Takhar [mailto:roshan.t@hotmail.co.uk]
Sent: domenica 17 dicembre 2017 21:01
To: Luca Picone
Subject: Re: Domus

I have a few questions I would like to ask, I am in the final year of university studying Graphic design at Leeds University.

My professional goals are very entrepreneurial base, I am currently focusing on my final university submissions, whilst also developing my own fashion label, as well as producing my own app. My skillset creatively is quite diverse, I am trying to find the right course in which I can understand business to a higher level whilst also remaining creative, do any of your courses offer this? As I would like to understand business, so I could channel my creative outlets to a higher degree and efficiency. I studied Business Studies, English Language & Literature, and Graphic Design at Further education, so I have some experience with Business studies, and I did enjoy the subject, being able to merge design and business would be very beneficial for my development. 

My other questions are as follows; 

What is the importance of qualification of the degree to applying to Domus? If you do not get a first will the application be denied? 

Which course do you think is best suited to me? I was thinking either Business Design or Innovation design management but would like more information on what these courses entail and what I would be studying. 

As I said I am still in my final year, finishing in July I would prefer to submit a portfolio after my studies in the U.K next year as my portfolio would be a lot stronger in quality. When does term time start at Domus? 

Kind Regards,

Roshan 

After speaking to people at Domus, it is clear that I have all the necessary requirements to apply for September. Domus have also informed me that they would not be able to confirm until you aquire their degree. I have told them of my intentions, and if September intake is not possible I shall be moved to January application. This is better suited to myself as I can then apply for a scholarship and start in March 2019. This could give me the chance to reduce fees by 40% 

I shall still apply for this year. I am working towards my website at the moment which will act as a porfolio for my application.