DOMUS ACADEMY - BUSINESS DESIGN PROGRAM

Change is the only constant. Established business and managerial standards are being disrupted, current business strategies are being reframed. Business’s goal is no more merely to create customers. Business goals is to successfully integrate the needs of people, leverage technological advances, innovate branding proposing while ensuring sustainable returns on investment. Business Design draws from the designer’s toolkit and design-thinking approach to make it possible.

The Master in Business Design program creates new connections between the worlds of business and design. Students will work on projects related to the business of design and the design of business. Enlightening and interdisciplinary, the program focuses on how to apply design culture, methodology and sensitivity to a wide range of businesses, including established enterprises, large, medium and small, and start-ups. Students will understand design-driven management strategies as they learn to draft plans for business development, branding, marketing, and communication for the whole company as well as for specific product lines and new ventures.

Audience

The program is addressed to candidates who have a first-level degree and/or professional experience in Economics, Management, Humanities and Design. The program is also open to candidates with a background in other disciplines, if they are motivated by a sound research interest towards the program’s topics.

Outcome

Graduates from the Master in Business Design can pursue managerial careers in cross-functional roles, such as Brand and Communication Strategists, Design and Innovation Managers, Business Developers, in design-driven companies, branding agencies or consulting and service companies or start their own business.

Program

The Master in Business Design program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the program leader, and project leaders guide students via individual coaching and project mentorship.
The program consists of four main modules including DNA kicks, courses and workshops, followed by a fifth module providing a professional experience period and a final portfolio presentation.

The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals.

DNA kicks

The DNA kick explores the ways in which good ideas can be designed. Through lectures and intensive worktables theorists, designers, and intellectuals, it will help the students see the design practice in the widest possible terms without ever losing sight of the pragmatic nature of the craft.

h3>Structure

Courses

Coursework focuses on:

• Exploring the nature, languages, and values of the contemporary design scene
• Identifying key factors that make a successful design solution
• Applying design techniques within business innovation
• Developing strategies for launching new business ventures, especially highly innovative start-ups
• Turning innovative ideas into actionable business models
• Branding your own work

Workshops

Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to entrepreneurship and business design. Some possible workshop topics include the following:

• Develop a proposal for a product design strategy that combines a variety of approaches in a new, innovative, and surprising way.
• Learn how to sell ideas, how to brief a creative team, and how to manage creative resources in a creative project.
• Design the global brand identity of a product line, a startup, or an established small to mid-sized company.
• Investigate different ways in which adopting advanced production technologies and new materials can ignite innovation in industrial processes.

Portfolio

The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation.