YCN/THIRSTY PLANET TALK

Good to see their perspective, as it gives me further insight into how to proceed with responsive briefs. Focusing on really answering the question through further in-depth research.

Interesting the opportunities and exposure they offer to creatives, getting your name out there, working with big companies such as Redbull, Adidas etc. 

Offering a wide range of opportunities, in broadening your target market, as well as guidance such as experimentation with new ideas. 

Their partnerships with external partners are successful and broad, successfully networking with other companies.

How they work with agencies: 

- setting up digital platforms
- hold talks on how to be a better manager 

YCN Student Awards:

Why sponsors choose these awards: 

- real briefs are useful to students
- boost to students future careers and cv's
- the execution and caliber of the briefs are excellent
- great opportunity for sponsors to reach their target audience
- gives students an opportunity to see the real career brief side to their practice 

If you win the competition work will be viewed by all universities in the U.K

Focus on market research around competitors in the market, to further enhance your idea

How sharable moving content can be, it makes it much more accessible and brings what can be a boring concept, life to it.

 

Facts:

- Mission statement is their heritage dating back 1500's 
- Most exported water in the war 
- Sugar based drinks are declining in production, water is on the uprise as global health      concerns rise. 
- Starting to struggle as a company, profits declining.
- They need a sustainable approach
- guaranteed donation every bottle 
- most successful charity water brands 

They lack in branding, which could be a fault to decline in customer purchase. They need a branding identity which could stand out from competitors, whilst still indicating its friendly, positive, charity driven image. Their design at the moment is very childish. 

Their positioning:

Smart and confident
Casual and witty
Demographic of 18-40 year olds with a female bias.