On average, a person spends 5-8 seconds on an interesting cover. The front cover ellicits such a powerful response that a potential buyer has the gut reaction to flip over and read the back cover to see the full work of art. It is more likely the reader spends more time on the back cover so if you manage to convince the reader to flip the book over and read the content you are more likely to make a sale. That is the purpose and power of a book cover design and I feel I have done that, whilst still understanding the needs of what penguin are asking in the brief:
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to a contemporary readership
- show a good understanding of the marketplace
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